Hailing from Cape Town, South Africa, Anastasia Dellis grew up assisting her family’s supermarket business, fostering an entrepreneurial spirit from an early age. From a young age, she had to take on the role of owner-operator of her family business while completing her commerce degree and starting a graduate internship at The Shoprite Group of Companies, Africa’s largest retailer. In 2020, she moved to the Netherlands and consulted for international grocery companies before joining Gorillas as the Commercial Director.

In 2023, she successfully participated in the multi-billion dollar merger and acquisition before seeking new projects aligned with her commitment to creating a positive societal impact. Joining Soly in July 2023 as the Managing Director of Netherlands & Belgium.

Alexander is the Managing Director of Soly Germany. He is a seasoned serial entrepreneur and former top management consultant. Alexander was previously Managing Director of Gorillas Germany, of which he later became Vice President of Sustainability, Public Relations and Corporate Social Responsibility.

He holds a PhD from RWTH Aachen and studied at the Universities of Sydney, Mannheim and Harvard.

Neil’s career began at Costco, where he honed skills in customer-centric decision-making, a guiding principle that has remained central throughout his career. With a robust background in sales, marketing, operations, and product development, Neil excels in scaling businesses and creating exceptional consumer experiences with high-impact results.

With over 15 years in Retail, E-commerce and Tech, Neil brings a wealth of cross-industry expertise to Soly as the Country Manager in the United Kingdom. He has held impactful roles at Groupon, JD.com, and Disney; each representing a distinct growth stage of corporate, scale-up, and start-up.

Erika started her career with BDO Inc as an Audit Manager (2009-2012), whereafter she entered the Commercial Market as Head of Finance in the Financial Services Sector and worked both in South African and London (2013-2018). Her experience in the Renewable Energy Sector started as the Group Financial Director for a Wind Development Group developing Wind Farms in East Africa (2019-2020) after which she became the Managing Director for a South African EPC focusing on the Residential and Commercial Markets (2020-2023).

Erika is a qualified Chartered Accountant (SA) and registered with SAICA (The South African Institute for Chartered Accountants).

The world of high-growth companies is familiar territory for Matteo Artero, the managing director of Soly Italy. He has a long track record at innovative companies. For instance, he previously held management positions at clothing brand Zara and e-commerce company Amazon. Before his appointment at Soly, he served as operations director of flash delivery service Getir.